The premium men’s inner-wear market in India has become a burgeoning business, with a market size over Rs 800 crore and growing at an annual rate of 40%. The fast-paced growth signals that Indian men have turned much more experimental and coordinate their inner-wear much like they pick the right tie for a suit.
Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They must consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear fall within a narrow range of conventional styles, unusual garments are usually sought for special occasions
Fashion designers work in a number of ways in designing clothing and accessories. Some work alone or as part of a team. They attempt to satisfy consumer desire for aesthetically designed clothing; and, because of the time required to bring a garment onto the market, must at times anticipate changing consumer tastes.
